JAPANESE Hair Straightening
Thermal Reconditioning

Certified in the Original Japanese Hair straightening system and all other leading processes•
Liscio, Yuko, Japerm, Magic Straight, Forouk/Chi, Thermal-ionic & Thermal str8

by Matt Yeandle

Matt Yeandle
New York, Los Angeles, Palm Beach, Jupiter,
Boyton Beach, Wellington, Fort Lauderdale & Miami
Florida
917-754-4239

E-mail: Matt@beautybymatt.com

STRAIGHTENING HISTORY
The first question that is asked when clients hear about Japanese Hair Straightening/Thermal Reconditioning, is "Why do the Japanese need a relaxer? They already have straight hair!" Contrary to popular belief, a high percentage of the Japanese population has a wavy or kinky curl to their hair.
Yuko™ was the very first Thermal Reconditioning system. Both Liscio and Yuko™ products contain similar ingredients, however, Yuko System™ only has one solution strength, which makes it hard to use on different hair types. In 1996, a Japanese company developed Liscio™ a solution designed to straighten kinky or frizzy hair. Unlike traditional relaxers containing harsh chemicals, Liscio solution is gentler to the hair. It has specially formulated with ingredients that help to protect and to repair hair from heat damage utilizing protein treatments and supporting products for the thermal reconditioning procedures.
Liscio was first introduced to American consumers in 1998 and was welcomed by women who longed to have pin-straight hair, leading the way to many other excellent brands to evolve.

 

THE PROCESS
Japanese Hair Straightening or Thermal Reconditioning is a chemical process that changes the structure of the hair, making it totally straight. Japanese Straightening products are done in conjunction with straightening irons that seal in the hair's moisture and shine once the Japanese straightening process is completed.
It will also remove all frizziness from the hair giving it a sleeker look. The Hair straightening process is not damaging at all, in fact it improves the texture of hair, because when hair is thermally straightened/reconditioned, it loosens the hair's cystine protein bonds and reshapes the bonds by straightening the hair cells with the use of heated flat irons, then makes it permanent by using a neutralizer. The cuticle of the hair is therefore Closed, reestablishing a smoother surface.
Wavy and curly hair is almost always frizzy because the cuticle is usually opened/porous, causing the hair to be vulnerable to all outside elements. On the other hand straight hair is usually smooth because the cuticle is in a closed state, allowing light to reflect off it`s smooth surface.
So by straightening the hair the cuticle the hair is shinier, healthier and safer from the outside elements
This is the basis for all Japanese Hair Straightening Systems.

 

I ALSO OFFER BRAZILIAN STRAIGHTENING

The treatment is perfect for those with tumbleweed hair who are trying to simplify their lives. “For people who can’t master a salon blowout at home or go get a weekly blowout, a treatment like this is seriously liberating,”
Technically, it is neither a relaxer nor a straightener, both of which use caustic chemicals to change the texture of the hair. The Japanese straightening method, also known as thermal conditioning does have damaging effects on the hair after prolonged use! Particularly when the process is repeated over & over again. This is why i feel alternating the Japanese & Brazilian straightening can be a great strategy to maintaining healthy straight hair. Brazilian Keratin Hair Straightening is a revolutionary treatment is an intense treatment that softens, smoothens, and most important gives you straight hair. It does not use any strong chemicals to open and close the hair cuticle in an effort to straighten it, breaking the bones of the hair shaft. Keratin is a natural substance, which comprises approximately 88% of your hair. It penetrates the hair repairing internal damage and coats the hair preventing further damage.
It is Keratin based which is a type of protein high in sulphur and the amino acid cystine, making it tough, elastic and insoluble. These qualities are fundamental to the strong structural role keratin often plays in nature. It is a major component of horns, hooves and wool. In fact, keratin is the main protective substance in our hair, skin and nails.
This is not a permanent straightening but a natural treatment. Therefore when the product is gone, your hair will be back to its natural form.
It does require you use specific Shampoo & Conditioners if you do it.
WHO CAN GET THIS TREATMENT
The Brazilian is also different because it can be used on most hair types, even the previously color treated, or straightened with other products, without causing harm.
It's recommended for all types of hair: virgin, colored, highlighted, previously straightened, kinky, curly, and wavy hair. The beautiful part about this treatment is that it lasts for a long time. You can expect up to 3-4 solid months of beautiful straight hair.
• Can be used over any kind of straightening.
• Based on keratin that naturally straightens.
• Works better over colored or chemically treated hair.
• You can go into the pool or ocean after this treatment. (After 4 days)
• Pregnant or nursing women cannot get this treatment done.
• Will remain in virgin hair for 2 months, any other type of hair for 3-4 months.
WHAT IT DOES
The multistep treatment takes 4 hours, A stylist applies a solution made with active keratin, a protein akin to a component of human hair.
Using a 450-degree iron, the hairdresser seals the formula onto the outer layer of the cuticle. The formula adheres to the cuticle’s inherently rough edges. Thus, it is said, it traps moisture, hydrating the hair, and adds a glossy veneer.
The results last a few months, depending upon how frequently the hair is washed. It is pertinent you use specific Shampoo & Conditioners if you do it.
AFTER CARE PRODUCTS ARE ESSENTIAL TO MAINTAINING LONG LASTING RESULTS WITH THIS TYPE OF STRAIGHTENING SYSTEM. I CAN SUPPLY YOU WITH THE PRODUCTS NECESSARY TO KEEP YOUR HAIR LOOKING THE WAY IT SHOULD.

 

Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt
Japanese Hair Straightening by Beauty by Matt

 

DOING THE PROCESS
I would need to know if your hair ever been colored or chemically treated. When and with what? I can then determine which formula is best according to your hair type.
Prices vary depending on length & texture of your hair. The Japanese straightening/Thermal reconditioning process takes five hours.
Since hair straightened with Japanese hair straightening never loses its straightness, you simply return for two or three touch ups a year, depending on your hair type and root growth. Clients can still curl and style, but most are happy to wake up everyday with a straight head of hair.
This new beauty process will cut down your blow drying time by up to75%. Even curly or coarse hair is not only straight and frizz-free, but actually healthier and softer, boasting more shine and gloss. Many happy and satisfied clients proclaim that their hair condition has actually improved after a Japanese hair straightening treatment.

 


YOU CAN HAVE THE HAIR YOU'VE ALWAYS WANTED !
CALL NOW FOR A CONSULTATION APPOINTMENT !

 


Matt Yeandle
Phone: New York, Florida & Los Angeles 917-754-4239
E-mail:
Matt@beautybymatt.com


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