Japanese Hair Straightening Thermal Reconditioning by Matt Yeandle

JAPANESE Hair Straightening
Thermal Reconditioning

Certified in the Original Japanese Hair straightening system and all other leading processes•
Liscio, Yuko, Japerm, Magic Straight, Forouk/Chi, Thermal-ionic & Thermal str8

by Matt Yeandle

Matt Yeandle
Phone: New York, Florida & Los Angeles 917-754-4239

E-mail: Matt@beautybymatt.com

STRAIGHTENING HISTORY
The first question that is asked when clients hear about Japanese Hair Straightening/Thermal Reconditioning, is "Why do the Japanese need a relaxer? They already have straight hair!" Contrary to popular belief, a high percentage of the Japanese population has a wavy or kinky curl to their hair.
Yuko™ was the very first Thermal Reconditioning system. Both Liscio and Yuko™ products contain similar ingredients, however, Yuko System™ only has one solution strength, which makes it hard to use on different hair types. In 1996, a Japanese company developed Liscio™ a solution designed to straighten kinky or frizzy hair. Unlike traditional relaxers containing harsh chemicals, Liscio solution is gentler to the hair. It has specially formulated with ingredients that help to protect and to repair hair from heat damage utilizing protein treatments and supporting products for the thermal reconditioning procedures.
Liscio was first introduced to American consumers in 1998 and was welcomed by women who longed to have pin-straight hair, leading the way to many other excellent brands to evolve.

THE PROCESS
Japanese Hair Straightening or Thermal Reconditioning is a chemical process that changes the structure of the hair, making it totally straight. Japanese Straightening products are done in conjunction with straightening irons that seal in the hair's moisture and shine once the Japanese straightening process is completed.
It will also remove all frizziness from the hair giving it a sleeker look. The Hair straightening process is not damaging at all, in fact it improves the texture of hair, because when hair is thermally straightened/reconditioned, it loosens the hair's cystine protein bonds and reshapes the bonds by straightening the hair cells with the use of heated flat irons, then makes it permanent by using a neutralizer. The cuticle of the hair is therefore Closed, reestablishing a smoother surface.
Wavy and curly hair is almost always frizzy because the cuticle is usually opened/porous, causing the hair to be vulnerable to all outside elements. On the other hand straight hair is usually smooth because the cuticle is in a closed state, allowing light to reflect off it`s smooth surface.
So by straightening the hair the cuticle the hair is shinier, healthier and safer from the outside elements
This is the basis for all Japanese Hair Straightening Systems.

Japanese Hair Straightening by Beauty by Matt

DOING THE PROCESS
I would need to know if your hair ever been colored or chemically treated. When and with what? I can then determine which formula is best according to your hair type.
Prices vary depending on length & texture of your hair. The Japanese straightening/Thermal reconditioning process takes five hours.
Since hair straightened with Japanese hair straightening never loses its straightness, you simply return for two or three touch ups a year, depending on your hair type and root growth. Clients can still curl and style, but most are happy to wake up everyday with a straight head of hair.
This new beauty process will cut down your blow drying time by up to75%. Even curly or coarse hair is not only straight and frizz-free, but actually healthier and softer, boasting more shine and gloss. Many happy and satisfied clients proclaim that their hair condition has actually improved after a Japanese hair straightening treatment.

YOU CAN HAVE THE HAIR YOU'VE ALWAYS WANTED !
CALL NOW FOR A CONSULTATION APPOINTMENT !

Matt Yeandle
Phone: New York, Florida & Los Angeles 917-754-4239

E-mail: Matt@beautybymatt.com

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